Google Makes It Easier For Advertisers To Track Which Ads Generate Phone Calls


TechCrunch

Over the course of the last year, Google’s AdWords advertising platform started launching a number of new products that allow advertisers to link ads and phone calls. Those include click-to-call ads, call metrics and calls as conversion in your AdWords stats, but today, it is taking this concept a bit further with the launch of Website Call Conversions.

Here is how they work. You set up your regular search ads, but every time somebody clicks on them and lands on your site, they will see a dynamically generated phone number that is linked to those ads. When potential customers then click on the number or dial it directly from their phones, the call will automatically be linked to the original ad the customer saw and you can more easily track which ads drive phone calls.

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Until now, it was surprisingly hard to link incoming phone calls to ads. Google…

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