Taking on Twitter, Facebook will send TV networks more data

That’s a point right there.


Facebook (s FB) is going to start sharing weekly data reports with ABC (s DIS), NBC (s GE), Fox (s NWS) and CBS (s CBS). The Wall Street Journal‘s Digits notes that the reports will include how many likes, comments and shares TV episodes get on the social network. They will also include some data from private posts:

“The new television data report will tally all posts, including private ones, but Facebook says the data is collected anonymously and will only be shown in aggregate to protect users’ privacy.

The new Facebook reports are fairly limited. They show, for example, that a recent episode of ABC’s ‘Dancing With the Stars,’ generated more than 1 million interactions from some 750 thousand people.”

The move is seen in part as an attempt to compete with Twitter, which has actively wooed TV networks with data on tweets about their shows. As my…

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