Microsoft Updates Bing On iOS, Highlights Siri Integration


TechCrunch

With the release of iOS 7 to the general public, Bing now has a prominent home inside of Apple’s chief operating system. When you Siri, you will very often Bing. That might sound odd, but Apple is more concerned with Google at the moment than Microsoft — especially given Apple’s lack of an enterprise services business — so Bing it is for its search needs.

Apple could build its own search engine, but why spend $10 billion when someone else already has?

Today, Microsoft, trumpeting the Siri integration, announced an update to its standalone Bing iOS application containing a number of feature improvements that should help current users better find the stuff they need out on the Internet. These changes come on the back of Bing’s massive redesign, that saw it cut its column interface design from three pillars to two.

In the updated Bing iOS application, users will…

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