Facebook adds new policy to prevent ads from appearing next to offensive content


Gigaom

Facebook(s fb) announced on Friday afternoon a new policy to prevent ads from appearing next to content that is violent, graphic,or sexual in nature. The new policy, which will take effect on Monday, will identify offensive or edgy content and make sure that ads don’t appear on those pages.

For instance, pages selling adult content were previously eligible to have ads on the right-hand side of the page, but that will change. The new review policy will apply to content on Pages or Groups, and will expand the scope of which ones are ad-restricted.

The move comes after some large companies have pulled advertising from Facebook after their ads appeared next to content they didn’t anticipate. As the BBC reported, the brands Marks and Spencer and BSkyB both suspended advertising, and they pushed Facebook to adapt its policies.

The Facebook blog post explains the new policy:

“We know that marketers…

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