For Microsoft, Bing as a platform is the only way


Microsoft (s msft) made some waves on Wednesday with the announcement of its new “Bing as a platform” strategy, but the news shouldn’t have been too surprising. Microsoft has been going toe-to-toe with Google in the world of web services for years, and the only way to stay competitive is to fight fire with fire. If Google uses the data it collects from search, images and other services to build new products and developer tools, Microsoft has to do the same with Bing.

If you ask anyone at Microsoft, they’ll probably tell you the same. That certainly was the story at the company’s TechForum event in early March. As I reported after that event, Chief Research and Strategy Officer Craig Mundie expounded on the importance of Bing early on (“Its long-term value is just as much as a deep infrastructural element,” he said) and Online Services Division President Qi…

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