New texting app Invi aims to visually enhance SMS, not replace it


Gigaom

There are already dozens of over-the-top messaging services in the mobile app stores and more are emerging each month, but one trait they all tend to share is a desire to replace SMS. Invi, however, has a different take on messaging. It wants to build a better, richer SMS client, but as for message delivery, it’s leaving that to the carriers.

Invi launched the first iteration of its app in Google Play(s goog) back in December, but on Tuesday it’s releasing its fully formed software, which integrates completely with the phone’s SMS capabilities. It also announced it has closed a $3 million seed round from Hutchison Whampoa Chairman Li Ka-Shing’s Horizon Ventures, actor Ashton Kutcher, Guy Oseary’s Grade-A Investments and several other Silicon Valley angels.

The new app is designed to step in for Android’s SMS and MMS client, replacing it with a visually appealing interface. It brings…

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